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Data Protection Policy

Information for dealers on data collection under Article 13 and Article 14 GDPR (data protection statement, privacy policy):


Data Protection Policy

The data controller responsible within the scope of Data Protection Laws, in particular, the EU’s General Data Protection Regulation (GDPR), is the following company:

Beffendorfer Straße 4
D-78727 Oberndorf / Neckar
Telephone: +49 7423 / 812-0
Fax: +49 7423 / 812-218

Your Rights

You may consult an employee at the address above if you would like to exercise your rights as listed below:

  • you want information on your personal data being stored and processed by us,
  • you want inaccurate personal data rectified,
  • you want your personal data deleted,
  • you want limits set on data processing in case we cannot delete your personal data for legal reasons,
  • you object to the processing of your personal data by us and
  • you want information on data portability, provided you have consented to it in the scope of data processing or you have entered into a contract with us.

You can withdraw your consent to the future use of your personal data at any time.

You can lodge a complaint with a supervisory authority at any time. The competent supervisory authority will be conditional on the member state of which you are resident, your workplace or the alleged infringement of your rights. A list of the supervisory authorities (private sector) with addresses can be found under the following link:

Purpose of Data Processing by the Data Controller and Third Parties

We will process your personal data only for the purposes listed in this Data Protection Policy. Your personal data will not be shared with a third party for any purposes other than those listed below. We will share your personal data with a third party only if:

  • you have given us your express consent to do so,
  • it is necessary to execute a contract with you,
  • it is necessary to fulfil legal obligations or,

it is necessary in defence of legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not sharing your personal data with a third party.

Deletion or Blocking of Data

We adhere to the principles of data avoidance and data economy. We store your personal data only for as long as it is necessary to fulfil the purposes as listed in this policy or for varying time limits as per the regulations laid down by the legislative authority. Upon fulfilment of the relevant purpose or the expiry of said time limits, the relevant data will be blocked or deleted as per legal regulations.

Collection of General Information when Visiting our Website

When you access our website, information of a general nature will automatically be collected by small files called cookies. This information (server log files) includes the kind of web browser being used, the operating system, the domain name of your internet service provider and other such information of similar nature. No inferences can be made based on this kind of information with regard to your person.

This information is necessary for technical reasons so that we can deliver optimal performance of the contents of our website and are integral to internet user experience. It is used in particular for the following reasons:

  • to ensure a smooth connection to our website,
  • to ensure optimal use of our website,
  • to evaluate system safety and stability as well as
  • for further administrative purposes.

We process your personal data based on our legitimate interests, which originate from the aforementioned purposes for data collection. We do not use your personal data to make inferences with regard to your person. Only the data controller and where necessary those processing your order are included amongst the recipients of your data.

We may use this kind of anonymous information for statistical evaluation purposes so that we can optimise our web presence and the technology behind it.


Like many other websites, we too use „Cookies“. Cookies are small text files, which are stored by a website’s server on your computer’s hard drive. With these we automatically receive certain data such as your IP address, browser, operating system and your connection to the internet.

Cookies cannot be used to start programmes or to pass on a virus to your computer. We can facilitate your navigation of our website with the help of the information saved in the cookie files and thereby optimise usability and performance of our website.

Under no circumstances will we share data collected by us with a third party or create a link to your personal data without your consent.

Of course you can also browse our website without cookies. Internet browsers are generally set up such that they accept the use of cookies. You can disable the use of cookies at any time via the settings of your browser. Please check the privacy and security settings of your internet browser to disable the use of cookies. It must be noted, however, that by disabling cookies, the usability of our website will be affected as they are needed for many features to work.

SSL Encryption

To provide effective protection of your data whilst it is being transferred, we make use of the newest encryption technology (eg. SSL) via HTTPS.

Comments Feature

When users leave comments on our website, not only is the content saved, but also the time at which they were posted and the user name of the visitors under which they posted on our website. This is for security purposes, as we could be held liable for prosecution for offensive or inappropriate comments even if these have been posted by visitors to our website. 

Contact Form

Please address questions to us via e-mail or our contact form, which we will take as your assent to contact you. For this purpose, we will need your name, your country of residence, the nature of your grievance and a valid e-mail address. This will enable us to identify the type of query you have so that we can provide you with an appropriate reply in a prompt and decisive manner. Further details are optional. Your data will be saved for the purpose of resolving said grievances and any further questions that may arise in connection with them. Your personal data will automatically be deleted once your queries have been answered.

Use of Piwik

This website uses Piwik, an open source software analytics programme which provides statistical reports of website traffic. Piwik uses so-called cookies, small text files, which are saved on your computer and enable an analysis of web traffic and user behaviour.The information generated by cookies on web traffic and user behaviour is saved on a server in Germany.A visitor’s IP address is anonymised immediately after it has been processed and before it is saved.  You can prevent installation of cookies on your computer by changing the settings of your browser software. We must warn you, however, a change in settings can affect the usability of many features of our website.You can decide if you would like to accept web analytics cookies being stored in your browser, which will enable the website operator to compile and analyse various kinds of statistical data.

Use of Web Font Library (Google Web fonts)

We use web font libraries such as Google Web fonts ( to improve the overall performance of our website and deliver its contents accurately and consistently across different web browsers. Google Web fonts are transferred to your browser’s cache to avoid repeated loading. In case your browser does not support Google Web fonts or denies access, the content of our website will be displayed in standard font.

When you access a web font library, you automatically establish a connection to it’s operator. It is therefore, theoretically possible, albeit also uncertain if at all and for which purposes the operator will collect data generated by your access.

Data Protection Guidelines on Google as operator of Google Web fonts can be found under this link:

Use of Google Maps

This website uses Google Maps API, so as to provide a visual illustration of geographical information. With the use of Google Maps, Google saves, processes and uses data related to the use of route planner by visitors to our website. Please go to Google’s Privacy Policy for further information on data processing by Google. You can also change your personal data protection settings here.

Detailed instructions on how to manage your personal data in connection with Google products can be found here:

With the use of further terms and conditions for Google Maps/Google Earth ( ) you are bound to Google’s Privacy Policy ( ).

Embedded YouTube Videos

We have embedded YouTube videos on some of our websites. YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA is the operator of the corresponding plugins. A connection to YouTube servers is built when you visit a page with a YouTube plugin. In this way, information is shared with YouTube as to which pages you have visited. If you are logged into your YouTube account, YouTube can match your search behaviour to your user account. By logging out of your YouTube account, you can prevent this from happening.  

When you start a YouTube video, the provider will store cookies on your computer, which will collect information on user behaviour.

If you have disabled Google Advertising cookies, you will not have to concern yourself with their use while you watch YouTube videos either. YouTube may, however, store other non-personally identifiable data in other kinds of cookies. You will have to disable cookies in your browser if you want to prevent this from happening.

Further information related to „YouTube“ data protection can be found under the following link:

Change of our Data Protection Provisions

We reserve the right to adapt this data protection policy so as to ensure it conforms to prevailing legal requirements or then to ensure it is in line with changes to services in our data protection policy, for example; introduction of new services. In this case, when you revisit our website, our new and revised policy will be applicable.

Questions on Data Protection

If you have any questions relating to data protection, please write to us via e-mail or contact an employee responsible for data protection at our organisation directly at the following email address: